Post by account_disabled on Mar 13, 2024 6:04:52 GMT
Yield Based Approach. A Few Years Back an Seo Agency Pitched to Me for a Uk Holiday Business. They Were Big on Numbers by Their Own Admission and Had a Clear Demonstration of How Much It Would Cost Us to Rank for Keywords and in Fact Had a Clear Chart Identifying the Top Level category Killer Keywords. They Then Went on to Demonstrate How One of Their Current Holiday Clients Achieved Those Rankings With Their Help by Spending the Same Figures That They Demonstrated. The Top Level Keyword Was holidays. Problems With That. First if They Already Have a Client in the Space That They Are Working With to Rank for.
Those Exact Keywords Then I Wonder to Myself if the the Most to Retain Those Positions. Which in Itself is Fine I Have No Problem With Agencies Who Have Clients in the Same Niches but at What Point Does the Trust Review Competition With One Client Against the Other Show a Negative Return If Spend is the Limiting Factor I Wouldnt Want a Competitor in That Space to Have the Same Resources as I Do in Terms of Seo Talent and Then Be Simply Beaten by Their Capability to Throw More Money at the Campaign. Which Wouldnt Be a Worry Except if the Agency Was So Willing to Tell Us Exactly How Much.
It Cost Their Other Client to Rank How Can I Trust Them Not to Reveal the Same Data to Our Competitor The Second Problem With This Scenario Was They Went Straight for the Proverbial Jugular. They Want to Work on the Money Keywords Money for Them. A Uk Holiday Site May Gain Some Sales on the Back of Ranking for holidays but I Promise You That the Conversion Rate Would Be Dreadful and Probably in the Third Decimal Percentages. If I Had to Pitch That Gig I Would Have Started at the Lower Rung Moving Upwards Towards the Chain to the Category Keyword uk Holidays. The Spend to Rank for Most Those Would Have.
Those Exact Keywords Then I Wonder to Myself if the the Most to Retain Those Positions. Which in Itself is Fine I Have No Problem With Agencies Who Have Clients in the Same Niches but at What Point Does the Trust Review Competition With One Client Against the Other Show a Negative Return If Spend is the Limiting Factor I Wouldnt Want a Competitor in That Space to Have the Same Resources as I Do in Terms of Seo Talent and Then Be Simply Beaten by Their Capability to Throw More Money at the Campaign. Which Wouldnt Be a Worry Except if the Agency Was So Willing to Tell Us Exactly How Much.
It Cost Their Other Client to Rank How Can I Trust Them Not to Reveal the Same Data to Our Competitor The Second Problem With This Scenario Was They Went Straight for the Proverbial Jugular. They Want to Work on the Money Keywords Money for Them. A Uk Holiday Site May Gain Some Sales on the Back of Ranking for holidays but I Promise You That the Conversion Rate Would Be Dreadful and Probably in the Third Decimal Percentages. If I Had to Pitch That Gig I Would Have Started at the Lower Rung Moving Upwards Towards the Chain to the Category Keyword uk Holidays. The Spend to Rank for Most Those Would Have.